USA: Thanks to shows, Las Vegas attracts young people - The360 Travel

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  • Friday, December 13, 2019

    USA: Thanks to shows, Las Vegas attracts young people

    USA: Thanks to shows, Las Vegas attracts young people

    Six months ago, Sahar Mohammadrabie left his home state of Missouri to move to Las Vegas. But this young American did not come for sin, casinos or the party: she is there for the music. 

    Like her, a new generation far removed from the historical clichés of Las Vegas - prostitution and slot machines - goes to the famous city of Nevada for artistic residencies, these series of concerts once considered a haven for old glories finishing, but who know currently a new boom.

    Before running out of steam and being part of the city's somewhat "kitschy" decor, the residences allowed Las Vegas to write its acclaim with series of performances by artists such as Liberace, Frank Sinatra and best known of all: Elvis.

    Now, it is mainly the stars of rap, Cardi B, Drake or G-Eazy, who have settled in luxurious nightclubs for series of showcases, concerts more intimate, but shorter.

    "I came for the show," Sahar Mohammadrabie told AFP in a new, glitzy nightclub, Kaos, which paid Cardi B for its opening weekend of April 6th.

    "I do not play and I'm sober," says the young woman trying to see the queen of American rap.

    Jon Gray, the manager of this club, which is the new fashionable place for young people, explains what his clientele looks like: "Many millennials come to Las Vegas for the adventure, but have not grown up with gambling".

    He, himself a member of the millennial generation at age 35, explains this trend by the fact that his Generation Y counterparts grew up in a period of economic crisis.

    "They did not think about wagering and risking their money," he says.

    Entering top clubs like the Kaos requires a certain budget: between 40 and 2000 dollars (depending on the proximity with the artist in the room, access to the VIP square...).

    And Jon Gray hopes that this world of concerts will be a gateway to the rest of Las Vegas for millennials: "I think we will see people try out curiosity blackjack or dice".

    Rain of stars

    The revival of Vegas residences is largely to the credit of the inevitable Celine Dion, who embarked on the adventure in 2003.

    While concert halls struggled to program headliners, the Canadian superstar raised $ 385 million in ticket sales for its first four-year stay in the game capital.

    "You have to pay tribute to him," says Jon Gray. "She reassured many other people who saw that they could fill a room for a series of dates."

    Since then, Elton John, Cher, Mariah Carey and Britney Spears have performed in Vegas, and Celine Dion is finishing her second residency, where she is estimated to earn a whopping $ 500,000 per show.

    For its new setting, which is part of the giant resort hotel Palms Casino Resort, recently renovated for nearly a billion dollars, Jon Gray has not looked to the expense, paying the services of great current stars like Skrillex, Travis Scott or Cardi B.

    And the investment is paying off, if we believe the long line that stretched Saturday night in front of the nightclub - with a capacity of 8000 seats - for its opening weekend.

    Tony Suarez, 28, from Los Angeles, was at the party to watch the performance of Colombian reggeaton star J Balvin. He too was there for music: "It attracts a different audience, there are different residences every weekend".

    For Jon Gray, the result is "electric", and it is not Cardi B that will contradict him.

    Wearing a green mint hat and a matching feathered coat, the New York rapper, in her usual exuberant style, made the audience dance until the end of the night.

    With, for the occasion, one of the great clichés of the city of vice: "What happens in Vegas stays in Vegas."

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